Next month Pro10 will be extended again with four colors that can be The colors includeĬamouflage, khaki, incognito and fugitive. Response to the fall apparel designer collections - which heavilyįeatured a palette that emphasized earth tones. Called Camouflage, the new grouping was added in in July addedįour shades to the Pro10 nail lacquer line to stay in step with theĮnvironmental trend. Women collections comparable to the contents of a jewelry box, they say.įollowing is a roundup of how leading suppliers are addressing the The new range of colors, including pewters and golds, gives Greens that were whitened for pastels becoming metallicized for the cold Trend has continued for the fall, they say, with the same blues and Has made 1996 a landmark year, say chain drug category managers. Oranges, lime greens and even a shade as extreme as creamsicle yellow,
The success of creamy pastels, including light and dark blues, bright Literally bloomed in the seasonal launches of spring and summer," "These florals, with whites toning down brights, Their showing exceeded the performance of both lipstick and eye Summer created some of the hottest cosmetic launches ever, according to Pastel nail colors that hit chain drug shelves over the spring and Sales, this year that share is up significantly, says Orly vice
While colors have traditionally accounted for 40% of all nail care "No one has the disposable income to buy an acid green outfit for "For a lot of women it's a personalĪt the same time, she notes that women of all ages are wearingĮxperimental colors on the street as an alternative to fashion clothing. "It's her private moment - fun, daring and a little Put colors on their toes just for their own pleasure, she says. Mandor likens the interest in fashion nail colors to the way womenįelt when they discovered fancy lingerie. She says the growth reflects women's willingness to Year, according to senior vice president of cosmetics marketing Tanya Pared to the minimalist look, but nails are more dramatic, more colorĬoordinated (or 'dis-coordinated') than ever."Īt category leader Revlon Inc. Pavion vice president of marketing Rosemary McCarthy says, "NailĬolor has become the avant garde accessory these days. The holiday season sparkly opalescent glitters should sell very Shades' as browns, eggplant and camouflage-looking colors. "For fall we're beginning to see a lot of such 'urban "Trends include a reddish black shade, pastels (with light blueīeing the most popular), neons and metals," says Applebaum. International Inc., Mirage Cosmetics Inc.'s Sinful Colors and Wet "The nail category is generating a tremendous level ofĮnthusiasm in cosmetics," says Arbor Drug chairman and chiefĮxecutive officer Eugene Applebaum. Nail polish is relinquishing its role as a mere match to lip or eyeĬolor, according to retailers and manufacturers, and assuming a place as Makeup, nail color is coming into its own, say chain drug retailers and NEW YORK - After being overshadowed for years by lipstick and eye
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